Is to achieve the entrepreneurial dream or give a new direction to the company, identify good business opportunities is an important step to be successful. And the best news is that you can find on the Internet the most suitable area to receive their investment in the region where he lives.
Find business opportunities on the Internet
It is not today that the internet serves as a source of information to entrepreneurs. Just as you use it to find suppliers and services, customers can also find it on the network. But what about anticipating the use of technology and use it to identify trends and good business opportunities?
To better understand, let’s assume you have security in technical training at work and think about starting a business in this area. It would be valid to find out if their receptivity to this idea, is not it? The tool that can help you in the task is Google Trends (which in Portuguese means trends).
Through consultation on the site, you can search for keywords related to your business idea to see if there is demand for it in the area where she lives. If you identify this movement, you can bet this trend or offer an additional service to it. Obviously, it is not a definitive factor in their decision but contributes to it.
Then we explain how to use the tool Google Trends, but I anticipate that it can reveal if there are searches in the state and also in the city selected. To understand, again we take the example of the security company at work. See below, in direct keywords or indirectly related to the target area in which cities to search for the term is more popular:
- Safety equipment: Diadema
- Personal Protective Equipment: Rio de Janeiro
- EPI: Belo Horizonte
- IPE: Curitiba
- CIPA: Cuiaba
- Professional Uniforms: Curitiba
- Safety at work: Fortaleza
Notice in the example that Curitiba is the only city that is repeated as the most popular among the six search terms. This means that only those locations an industry company succeed? It’s not that, of course.But the greater popularity of the keyword in question is an indication of interest that should be taken into account in their business plan.
As we approach before, with the information at hand, you can follow the trend or complement it. In the case in question, advice on occupational health and safety may be a good idea, as well as promoting training and lectures in the area, for example.
Using Google Trends or
Google Trends is quite intuitive and easy to use. To start your experience with the tool, we list the following basic steps:
- Access the site Google Trends
- He will be in Portuguese, but will initially about the searches in the United States. You can modify this setting already on the home page by clicking the arrow next to the country and choosing “Brazil.” But the easiest option is to enter the search term in the top bar “Explore topics.”
- Then you can adjust the search to your preferences
- Start by setting from “Global” to “Brazil.”
- Then set the desired time period for the search
- Then if you want, you can select a specific category for the search – which is not necessary to modify
- The suggestion is to keep unchanged also the “Web Search”
- The first graph indicates the interest over the selected time period
- The second graph shows the interest in the subregion. When the data is available, one order of popularity will be presented, the most popular state for less popular for the term
- If desired, click the arrow next to “sub-region” and select “City.” Not always shown the city will belong to the state that leads in popularity
- At the top of the screen, you can still choose another term to compare the results
- Other options in the bottom of the screen, include the observation related topics and related queries.
To evaluate the results, it is important to know that the values are calculated on a scale from 0 to 100. The higher the value, the greater the popularity. It also indicates a greater proportion of inquiries and not greater absolute count, which balances the analysis population states and different sized cities.
Where are the good opportunities in Brazil?
From north to south of the country, you can find from Google Trends good business opportunities in the most diverse areas. For best results in using the tool, remember to search for exact terms and related to its activity.
As an example, if you want to open an accounting office , you can search and find different results for more obvious terms like “counter” and “accounting”, or try words that refer to tasks performed by this type of business, such as “state tax” , “income tax” and “income tax”. The same applies to visual communication services, such as “business card,” or computer maintenance, as “backup.”
In all cases, if there is a search for the task, there is an indicative demand meet. There may be a chance that both seeks to undertake, do not you think?
In the following table, we will cite various examples of searches performed on Google Trends that may apply to their activities, with the state and the city where the popularity is higher. The trick is not to stop there: explore all the tool’s potential to enrich your strategy.
|Pousada||Rio de Janeiro||Victory|
|Nutritionist||federal District||Victoria and Niterói|
|Food suplements||Piauí||Belo Horizonte|
|Information technology||federal District||Brasilia|
|Computer maintenance||Minas Gerais||Diadem|
|Backup||Roraima||São José do Rio Preto and Blumenau|
|Marketing content||Minas Gerais||Rio de Janeiro|
|Furniture for office||Santa Catarina||Diadem|
|Translation||Amapá||Santos and Nova Iguaçu|
|Cleaning services||Sao Paulo||Diadem|
|janitorial||Rio Grande do Sul||São José dos Campos|
|Visual communication||Santa Catarina||Curitiba|
|Business Card||Tocantins||Santos and São Gonçalo|
|Brew||Rio Grande do Sul||Porto Alegre|
|piping||Rio de Janeiro||Rio de Janeiro|
|Rental clothes||Rio de Janeiro||Rio de Janeiro|
|Property security||Sao Paulo||Diadem|
|Fire extinguishers||Roraima||Porto Alegre|
|Contador||Roraima||Florianópolis and Londrina|
|tax declaration||Roraima||Caxias do Sul|
|declare tax||Roraima||Saint Andrew|
|IRPJ||Roraima||Curitiba and Diadema|
|Safety equipment||Santa Catarina||Diadem|
|Equipment for individual safety||Santa Catarina||Rio de Janeiro|
|Safety at work||For||Fortress|
Find your future business
This article showed how Google Trends could be used to find your own business. As explained, the tool is not definitive and should be seen as information to help your decision making. Before opening your business, be sure to prepare a detailed planning because of this step depends on the success of your proposal.